INTERVIEWED BY LUMENE ABOUT FEDITED, TRAVELING AND BEAUTY

[cmsmasters_row data_width=”boxed” data_padding_left=”3″ data_padding_right=”3″ data_top_style=”default” data_bot_style=”default” data_color=”default” data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”scroll” data_bg_size=”cover” data_bg_parallax_ratio=”0.5″ data_padding_top=”0″ data_padding_bottom=”50″ data_padding_top_laptop=”0″ data_padding_bottom_laptop=”0″ data_padding_top_tablet=”0″ data_padding_bottom_tablet=”0″ data_padding_top_mobile_h=”0″ data_padding_bottom_mobile_h=”0″ data_padding_top_mobile_v=”0″ data_padding_bottom_mobile_v=”0″ data_shortcode_id=”0uxj5eyax”][cmsmasters_column data_width=”1/1″ data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”scroll” data_bg_size=”cover” data_border_style=”default” data_animation_delay=”0″ data_shortcode_id=”pql3wpf9f3″][cmsmasters_heading shortcode_id=”rvjtps5kho” type=”h2″ font_weight=”default” font_style=”default” text_align=”left” margin_top=”20″ margin_bottom=”20″ animation_delay=”0″]Lumene Finland interviewed us about Fedited’s missions, traveling the world and beauty. We are so flattered because Lumene is a well-renowned beauty brand in Finland and we’ve been using their products for a decade. Read the interview below![/cmsmasters_heading][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_shortcode_id=”bhglji9tq8″ data_width=”boxed” data_padding_left=”3″ data_padding_right=”3″ data_top_style=”default” data_bot_style=”default” data_color=”default” data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”scroll” data_bg_size=”cover” data_bg_parallax_ratio=”0.5″ data_padding_top=”0″ data_padding_bottom=”50″ data_padding_top_laptop=”0″ data_padding_bottom_laptop=”0″ data_padding_top_tablet=”0″ data_padding_bottom_tablet=”0″ data_padding_top_mobile_h=”0″ data_padding_bottom_mobile_h=”0″ data_padding_top_mobile_v=”0″ data_padding_bottom_mobile_v=”0″][cmsmasters_column data_width=”1/1″ data_shortcode_id=”zfktlyaxg” data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”scroll” data_bg_size=”cover” data_border_style=”default” data_animation_delay=”0″]

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Summary of you and your business:

Our media company, Fedited, is a modern-lifestyle platform for people interested in Scandinavian lifestyle, design and entrepreneurship. The site introduces Finnish and international art, design and fashion brands as well as creative talents and influencers around the world. We think that your passion makes it all possible, and you should follow your instincts in everything you do.

How did you start your career?

Our CEO and Managing Director, Sarianne Solio, has been working in the field of social media and marketing with Finnish marketing agencies for years. She has a bachelor degree in Fashion Marketing. She’s also a prolific fashion photographer and has styled photoshoots for well-known Finnish companies such as Silja Line Cruise Company collaborating with the best-known Finnish fashion brand, Marimekko.

Our Creative Director Emmi Kainulainen has worked on fashion photoshoot styling, graphic design and created a career as a model for 9 years. She modelled in Finland with Fondi Models and in the USA with Ford Models. She has a bachelor degree in Design & Interior Architecture, and started her own design and lifestyle brand CHAÎNE in 2015. She’s also a visual artist, her illustrations are shown monthly in FIT-magazine. Her artworks have been shown at Raw Artists events in Minneapolis and NYC as well. She is represented by Helium Art Helsinki in Finland and internationally.

[/cmsmasters_text][/cmsmasters_column][cmsmasters_column data_width=”1/2″ data_shortcode_id=”1j1e5cl5cm”][cmsmasters_image shortcode_id=”6cs8oonbf” align=”none” animation_delay=”0″]551|http://www.fedited.gq/wp-content/uploads/2018/02/7c45c7_8ada4a69ef8a4f1ca441f1d3dfeb0340mv2_d_4207_6310_s_4_2.jpg|full[/cmsmasters_image][cmsmasters_heading shortcode_id=”zgncef7i25″ type=”h2″ font_size=”40″ font_weight=”default” font_style=”default” text_align=”center” margin_top=”35″ margin_bottom=”20″ animation_delay=”0″]”We think that your passion makes it all possible, and you should follow your instincts in everything you do.”[/cmsmasters_heading][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_width=”boxed” data_padding_left=”3″ data_padding_right=”3″ data_top_style=”default” data_bot_style=”default” data_color=”default” data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”scroll” data_bg_size=”cover” data_bg_parallax_ratio=”0.5″ data_padding_top=”0″ data_padding_bottom=”50″ data_padding_top_laptop=”0″ data_padding_bottom_laptop=”0″ data_padding_top_tablet=”0″ data_padding_bottom_tablet=”0″ data_padding_top_mobile_h=”0″ data_padding_bottom_mobile_h=”0″ data_padding_top_mobile_v=”0″ data_padding_bottom_mobile_v=”0″ data_shortcode_id=”fgn6mukeg”][cmsmasters_column data_width=”1/2″ data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”scroll” data_bg_size=”cover” data_border_style=”default” data_animation_delay=”0″ data_shortcode_id=”j0h8gw9c6″][cmsmasters_image shortcode_id=”wc86xhjz6d” align=”none” animation_delay=”0″]562|http://www.fedited.gq/wp-content/uploads/2018/02/7c45c7_a330638267af4d54a02ef697eda24dcdmv2_d_5320_3547_s_4_2.jpg|full[/cmsmasters_image][cmsmasters_text shortcode_id=”oy3acre4za” animation_delay=”0″]

 

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How did you partner together?

We met in 2015 when Sarianne was working for a Finnish digital design marketplace company, IVALO, and arranged a meeting with Emmi and her brand to collaborate with IVALO. That lead to friendship and as we realized we had so many qualities that the other one was lacking – Sarianne working on social media, photography and marketing and Emmi with graphic design, visual content and styling — and the clients usually wanted to have it all. We decided to combine our talents and that lead to a successful partnership and FEDITED Oy Ltd.

What are your goals and how are you going towards them?

Our goal is to become the leading lifestyle and fashion media agency of the world, having our headquarters in the heart of New York and Los Angeles, collaborating with Finnish brands and bring them in the spotlight with our connections and branding team. We are not only offering the collaborating companies the chance to be featured on our website but also the whole package: We have the best team that can do their campaign photoshoots and videos as well as websites, social media and branding.

What do you love about NY?

We love the passionate and hectic energy that you can’t find anywhere else in the world! The city requires you to do everything in 110% when you’re in the heart of the madness. It could not be more true that The City never sleeps!

[/cmsmasters_text][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_width=”boxed” data_padding_left=”3″ data_padding_right=”3″ data_top_style=”default” data_bot_style=”default” data_color=”default” data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”scroll” data_bg_size=”cover” data_bg_parallax_ratio=”0.5″ data_padding_top=”0″ data_padding_bottom=”50″ data_padding_top_laptop=”0″ data_padding_bottom_laptop=”0″ data_padding_top_tablet=”0″ data_padding_bottom_tablet=”0″ data_padding_top_mobile_h=”0″ data_padding_bottom_mobile_h=”0″ data_padding_top_mobile_v=”0″ data_padding_bottom_mobile_v=”0″ data_shortcode_id=”co9nvhc1jo”][cmsmasters_column data_width=”1/4″ data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”scroll” data_bg_size=”cover” data_border_style=”default” data_animation_delay=”0″ data_shortcode_id=”6hhm2td16h”][/cmsmasters_column][cmsmasters_column data_width=”3/4″ data_shortcode_id=”el5ogu5pr4″][cmsmasters_heading shortcode_id=”ii147n01y” type=”h2″ font_weight=”default” font_style=”default” text_align=”left” margin_top=”0″ margin_bottom=”20″ animation_delay=”0″]”We decided to combine our talents and that lead to a successful partnership.”[/cmsmasters_heading][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_padding_bottom_mobile_v=”0″ data_padding_top_mobile_v=”0″ data_padding_bottom_mobile_h=”0″ data_padding_top_mobile_h=”0″ data_padding_bottom_tablet=”0″ data_padding_top_tablet=”0″ data_padding_bottom_laptop=”0″ data_padding_top_laptop=”0″ data_padding_bottom=”50″ data_padding_top=”0″ data_bg_parallax_ratio=”0.5″ data_bg_size=”cover” data_bg_attachment=”scroll” data_bg_repeat=”no-repeat” data_bg_position=”top center” data_color=”default” data_bot_style=”default” data_top_style=”default” data_padding_right=”3″ data_padding_left=”3″ data_width=”boxed” data_shortcode_id=”6vt8vlem3″][cmsmasters_column data_width=”3/4″ data_shortcode_id=”m85e513kh8″][cmsmasters_text shortcode_id=”qw8t15znl” animation_delay=”0″]

What about Finnishness and Nordicness or in Finland do you value/miss while working abroad?

Mostly we miss the pure Finnish nature, especially Finnish spring and early summer when everything is so fresh — in the big cities the air is polluted and that affects our skin as well.

Why did you choose to collaborate with Lumene / What do you think makes Lumene a great partner?

Lumene is a great partner for us because of the same goal of bringing the Finnish innovations abroad, as well as same values — telling the truth, being honest and real in everything we do. Lumene is for women like us — hardworking, real and enhancing the natural beauty.

Fav Lumene products?

Emmi:

”I love Lumene — I’ve used the products since I can remember. My grandparents had a cosmetics store in a small town selling Lumene, and I remember seeing the beautiful Finnish models on the Lumene campaigns from a young age. Those campaign photos have always been my goal as a model! My very first testshoot with Fondi Models, 8 years ago, was actually with Jonas Lundqvist, when he was shooting a Lumene campaign in the Finnish national park Nuuksio and tested the lights for that on our testshoot… and the makeup artist for the shoot was the former Lumene model (and my beauty idol!) Milla Puolakanaho.

My absolute favorite of the new Invisible Illumination collection is the Instant Illuminizer as it brings the glow on your face — many of my friends in the USA have been asking about the glow and I’ve brought them so many Lumene products from Finland.”

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Sarianne:

”Well I could say I love every Lumene products but if I have to choose my favorites, they would be the lipsticks the Lumene Nordic Seduction Matte Lipstick in shade 5, Morning Mist, and the Lumene Nordic Seduction Creamy Lipstick in shade 7, Heather Fields. When I’m wearing those shades I feel like I don’t even need any other makeup!

Also the Lumene skincare products work very well with my skin. At the moment I am using Lähde collection. Especially the Aqua Serum and 3 in 1 Micellar Cleansing Water are in my everyday use and keep my skin moisturized and glowing.”

 

What beauty trends do you think are trending right now?

After all the contouring, Kardashians, and filtering your selfies, there’s coming an era with more and more natural beauty — and showing your real authentic self.  Lumene is the perfect brand for enhancing your true beauty!

An advise to those whose dreams are to work in NY?

BELIEVE IN YOUR DREAMS, even though it’s such a cliche, it’s true. Work every day for your dreams, and when you’re ready they will happen. Your thoughts affect your reality — keep your thoughts positive as much as you can.

XX,

Emmi & Sarianne

 

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“Lumene is for women like us — hardworking, real and enhancing the natural beauty.”

[/cmsmasters_text][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_padding_bottom_mobile_v=”0″ data_padding_top_mobile_v=”0″ data_padding_bottom_mobile_h=”0″ data_padding_top_mobile_h=”0″ data_padding_bottom_tablet=”0″ data_padding_top_tablet=”0″ data_padding_bottom_laptop=”0″ data_padding_top_laptop=”0″ data_padding_bottom=”50″ data_padding_top=”0″ data_bg_parallax_ratio=”0.5″ data_bg_size=”cover” data_bg_attachment=”scroll” data_bg_repeat=”no-repeat” data_bg_position=”top center” data_color=”default” data_bot_style=”default” data_top_style=”default” data_padding_right=”3″ data_padding_left=”3″ data_width=”boxed” data_shortcode_id=”jsc9l6rvad”][cmsmasters_column data_width=”1/1″ data_animation_delay=”0″ data_border_style=”default” data_bg_size=”cover” data_bg_attachment=”scroll” data_bg_repeat=”no-repeat” data_bg_position=”top center” data_shortcode_id=”i8itu8cx5c”]

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[/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_width=”boxed” data_padding_left=”3″ data_padding_right=”3″ data_top_style=”default” data_bot_style=”default” data_color=”default” data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”scroll” data_bg_size=”cover” data_bg_parallax_ratio=”0.5″ data_padding_top=”0″ data_padding_bottom=”50″ data_padding_top_laptop=”0″ data_padding_bottom_laptop=”0″ data_padding_top_tablet=”0″ data_padding_bottom_tablet=”0″ data_padding_top_mobile_h=”0″ data_padding_bottom_mobile_h=”0″ data_padding_top_mobile_v=”0″ data_padding_bottom_mobile_v=”0″ data_shortcode_id=”bc3fy3egcp”][cmsmasters_column data_width=”1/1″ data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”scroll” data_bg_size=”cover” data_border_style=”default” data_animation_delay=”0″ data_shortcode_id=”fyk4j3rp1l”][cmsmasters_heading shortcode_id=”u29wksj4dr” type=”h6″ font_weight=”default” font_style=”default” text_align=”center” margin_top=”0″ margin_bottom=”20″ animation_delay=”0″]Follow Lumene on Instagram: @lumenefinland and find out more of their products and ideology on lumene.com.[/cmsmasters_heading][cmsmasters_image shortcode_id=”fekp59cqmn” align=”none” animation_delay=”0″]550|http://www.fedited.gq/wp-content/uploads/2018/02/7c45c7_39e056c4d3df41888a6cff6faae041b2mv2_d_1902_1266_s_2.png|full[/cmsmasters_image][/cmsmasters_column][/cmsmasters_row]